Announce Your News to
15K+ Diesel Industry Professionals
Share product launches, partnerships, facility expansions, and company milestones with fleet managers, diesel technicians, and shop owners actively following industry developments.
Industry Press Release
Get your company news in front of the heavy-duty trucking industry. We edit, optimize, format, and publish your announcement—permanently.
What's Included:
- Professional Editing — We refine your content for clarity and impact
- SEO Optimization — Headline, meta description, and structure optimized for search
- Proper Formatting — Standard press release structure with your branding
- Permanent Publication — Your release stays live indefinitely
- Do-Follow Backlink — One link to your company website
- 1 Round of Revisions — Review and approve before we publish
What Makes a Good Press Release?
Press releases are news-driven announcements. They work best when you have something genuinely newsworthy to share.
Product Launches
New diagnostic tools, parts lines, software platforms, or equipment entering the market
Partnerships & Acquisitions
Distributor agreements, strategic partnerships, company acquisitions, or joint ventures
Facility Expansions
New locations, service area expansions, warehouse openings, or capacity increases
Executive Appointments
Key hires, promotions, leadership changes, or organizational announcements
Awards & Certifications
Industry recognition, ASE certifications, EPA/CARB compliance achievements
Events & Trade Shows
Conference participation, booth announcements, speaking engagements, or hosted events
Press Release vs. Sponsored Article
Different goals require different content formats. Here's how to decide.
| Aspect | Press Release — $395 | Sponsored Article — $995 |
|---|---|---|
| Purpose | Announce news or events | Educate, build authority |
| Tone | Formal, factual, third-person | Editorial, engaging, expert voice |
| Length | 400-800 words | 1,500-2,500 words |
| Lifespan | Time-sensitive (weeks/months) | Evergreen (years) |
| SEO Value | Moderate (news-focused) | High (long-tail keywords) |
| Writing | You provide details, we edit | HDJ writes from scratch |
| Turnaround | 3-5 business days | 10-14 business days |
| Best For | "We just launched X" | "Here's how to solve Y problem" |
Need thought leadership content instead? Learn about Sponsored Articles →
What to Provide
After purchase, you'll receive a brief questionnaire. Here's what we'll need from you.
✅ Required Information
- Core announcement details (who, what, when, where, why)
- Executive quote with attribution (name, title)
- Company boilerplate/about paragraph
- Contact information for media inquiries
- Destination URL for backlink
📎 Optional Additions
- Company logo (PNG or JPG, min 300px wide)
- Product images or photos
- Supporting data, statistics, or research
- Additional quotes from partners or customers
📝 Don't Have a Draft?
No problem. Just provide the key facts in bullet points, and we'll structure it into proper press release format. You'll review and approve before publication.
What We Will & Won't Publish
All submissions are subject to editorial review. We maintain standards to protect reader trust.
✓ We Will Publish
- Product and service launches relevant to heavy-duty trucking
- Company news (expansions, partnerships, acquisitions)
- Executive appointments, certifications, and awards
- Event announcements and trade show participation
- Research findings and industry reports
- Regulatory compliance achievements (EPA, CARB, DOT)
✗ We Won't Publish
- Pure promotional content without a news angle
- Competitor disparagement or comparative claims
- Unverifiable or exaggerated claims
- Content unrelated to commercial trucking/diesel
- Releases that read as advertisements
- Duplicate content published elsewhere
Refund Policy: If your submission doesn't meet our editorial standards and cannot be revised to comply, we'll issue a full refund. We'll work with you first to see if adjustments can make it publishable.
From Submission to Publication
Purchase & Submit
Complete checkout and receive our submission questionnaire via email.
We Edit & Optimize
Our team formats, edits, and optimizes your content for search and readability.
Review & Approve
You receive a draft for review. Request revisions or approve for publication.
Published
Your press release goes live within 3-5 business days of approval.
Frequently Asked Questions
How long will my press release stay published?
Press releases are published permanently. They remain live on HDJ indefinitely, continuing to be discoverable through search engines and our archive.
Can I submit my own written press release?
Yes. You can submit a complete draft or just provide the key facts in bullet points. Either way, we'll edit and format it to meet our standards before publication.
How many backlinks do I get?
Each press release includes one do-follow backlink to your company website or specified landing page. Additional links within the body text are evaluated on a case-by-case basis.
Can I include images or logos?
Yes. We recommend including your company logo and any relevant product images. Provide files in PNG or JPG format, minimum 300px wide.
What if my press release is time-sensitive?
Let us know your target publication date when submitting. We'll prioritize time-sensitive announcements, though we cannot guarantee same-day publication.
Do you distribute to other outlets?
No. This service publishes your press release on Heavy Duty Journal only. We do not distribute to wire services or third-party outlets. For broader distribution, consider dedicated PR distribution services in addition to HDJ.
Ready to Share Your News?
Get your announcement in front of 15,000+ diesel industry professionals.
Questions? Contact our team or schedule a call.
