Banner Ads & Sponsored Content
for the Heavy-Duty Industry
Reach fleet managers, diesel technicians, and shop owners actively researching solutions. Simple flat-rate pricing, professional design included, live within 48 hours.
Display Ad Formats & Pricing
Flat monthly rates. No CPM calculations. Free banner design included.
Total Visibility Package
Maximum exposure across three premium placements. Your brand appears at the top, in the sidebar, and within article content.
Sidebar Banner
300 × 250 pixels
Classic sidebar placement on all article pages. Perfect entry point for display advertising.
Large Rectangle
336 × 280 pixels
30% larger than standard rectangles. Higher visibility and engagement.
Skyscraper
160 × 600 pixels
Tall vertical format that stays visible as readers scroll. Excellent for brand awareness.
In-Article Banner
728 × 90 or 300 × 250
Embedded within article content. Readers see your ad while actively consuming information.
Leaderboard
728 × 90 pixels
Premium top-of-page placement. First thing visitors see on any page. Maximum visibility.
Half Page
300 × 600 pixels
Our largest sidebar format. Space for detailed messaging, multiple CTAs, or product showcases.
Sticky Footer
728 × 90 pixels
Fixed position banner at the bottom of the screen. Always visible while browsing.
Pop-Up / Interstitial
Flexible (typically 600 × 400)
High-impact overlay shown once per session. Impossible to miss. Best for major promotions.
Every Banner Ad Includes:
Sponsored Native Article
Professional editorial content that ranks in search and generates leads permanently.
Full Editorial Article
1,500–2,500 words • SEO optimized
Sponsored Native Article
Professionally written • Published permanently
- Professional writing by industry experts
- SEO-optimized for organic search traffic
- Unlimited revisions until you approve
- Permanent placement — never expires
- Prominent CTA to your landing page
- Turnaround: 1–7 business days
📈 Why Sponsored Content Outperforms Banner Ads
Unlike banners that disappear when your campaign ends, sponsored articles continue generating traffic and leads for months and years after publication. It's an investment that compounds over time. Need multiple articles? Let's talk →
HDJ Business Directory
Prefer year-round visibility over monthly ads? Get a permanent company profile.
Business Page
A dedicated company profile in the HDJ Business Directory. We write your profile, design your page, and handle everything.
- Dedicated Profile Page — Custom URL, 300-500 word description
- Do-Follow Backlinks — SEO value from links to your site
- Contact Integration — Phone, email, website links
- Professional Setup — We handle all content & design
From Purchase to Live in 4 Steps
Select & Checkout
Choose your format and complete secure Stripe checkout.
Submit Details
Provide your link URL, logo, and any design preferences.
Review & Approve
We create your banner and send it for your approval.
Go Live
Your ad goes live within 48 hours of approval.
Why Industry Leaders Choose HDJ
Decision-Makers Only
Your ad reaches fleet managers, shop owners, and diesel techs — not random internet traffic. 92% verified industry professionals.
Predictable Pricing
No CPM calculations or bidding wars. Simple flat-rate monthly pricing. You know exactly what you're paying.
Trust Transfer
Readers trust HDJ for technical guidance. When your brand appears alongside our content, you inherit that credibility.
Fast & Simple
No contracts, no consultations required. Select, checkout, and your ad can be live within 48 hours.
HDJ vs. Other Channels
| Google Ads | High waste — consumers, students, competitors clicking |
| Facebook / Meta | Interests ≠ buying authority; passive browsing |
| Trade Shows | 3-4 days/year, high cost, limited window |
| HDJ Banner Ads | Direct to decision-makers, 24/7 during active research |
Frequently Asked Questions
How quickly can my banner go live?
Most banners go live within 24-48 hours of artwork approval. If we're designing your banner, allow 2-3 business days for design plus your review time.
Can I change my banner during the month?
Yes! You can request one banner swap per month at no charge. Additional changes may incur a small design fee if we're creating artwork.
What file formats do you accept?
We accept PNG, JPG, GIF (static or animated), and HTML5 banners. HTML5 is subject to review for compatibility.
Do you offer discounts for longer commitments?
Yes! Contact us for quarterly (10% off) or annual (20% off) packages. New advertisers: use code DIESEL20 for 20% off your first month.
Can I track clicks and conversions?
We don't provide analytics reports, but you can add UTM parameters to your URL or implement your own tracking pixels to measure performance.
Is there a contract or can I cancel anytime?
Monthly ads are paid in advance with no long-term contract. Simply don't renew when your month ends. We'll send a reminder before expiration.
How does the sponsored article process work?
After purchase, we send a questionnaire about your product, audience, and goals. Our team writes and optimizes a 1,500-2,500 word article. You review and request unlimited revisions. Once approved, it's published permanently. Typical turnaround: 10-14 business days.
What's the difference between a Business Page and Sponsored Article?
Business Page: Permanent company profile/directory listing ($1,295/year). Sponsored Article: Full editorial piece for thought leadership ($995 one-time). Many advertisers use both.
Need Something Custom?
Looking for multi-placement packages, homepage takeovers, or a custom advertising strategy? Let's talk.
