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Banner Ads & Sponsored Content
for the Heavy-Duty Industry
Reach fleet managers, diesel technicians, and shop owners actively researching solutions. Simple flat-rate pricing, professional design included, live within 48 hours.
Display Ad Formats & Pricing
Flat monthly rates. No CPM calculations. Free banner design included.
Total Visibility Package
Maximum exposure across three premium placements. Your brand appears at the top, in the sidebar, and within article content — simultaneously.
Sidebar Banner
300 × 250 pixels
Classic sidebar placement on all article pages. A proven entry point for display advertising with broad reach across the full HDJ audience.
Large Rectangle
336 × 280 pixels
30% larger than the standard rectangle. Higher visibility, more creative space, and stronger engagement from readers scanning the page.
Skyscraper
160 × 600 pixels
Tall vertical format that stays visible as readers scroll through long technical articles. Excellent for sustained brand awareness.
In-Article Banner
728 × 90 or 300 × 250
Embedded directly within article content. Readers see your ad while actively consuming technical content — highest contextual relevance.
Leaderboard
728 × 90 pixels
Premium top-of-page placement — the first thing every visitor sees on any page. Maximum visibility across the entire HDJ readership.
Half Page
300 × 600 pixels
Our largest sidebar format. Ample space for detailed product messaging, multiple calls to action, or a complete product showcase.
Sticky Footer
728 × 90 pixels
Fixed position banner anchored to the bottom of the screen. Always visible while readers browse — regardless of how far they scroll.
Pop-Up / Interstitial
Flexible (typically 600 × 400)
High-impact overlay displayed once per session. Impossible to miss — best reserved for major promotions, product launches, or time-sensitive offers.
Every Banner Ad Includes:
Sponsored Native Article
Professional editorial content that ranks in search and generates leads permanently.
Full Editorial Article
1,500–2,500 words • SEO optimized • Permanently published
Sponsored Native Article
Professionally written by industry experts • Published permanently
- Professional writing by heavy-duty industry experts
- SEO-optimized to rank for your target keywords
- Unlimited revisions until you approve it
- Permanent placement — never expires or disappears
- Prominent CTA linking directly to your landing page
- Typical turnaround: 10–14 business days from brief approval
📈 Why Sponsored Content Outperforms Banner Ads Alone
Unlike display banners that stop working when your campaign ends, sponsored articles continue generating organic traffic and qualified leads for months and years after publication. Readers searching for exactly what you sell find your brand in their moment of highest intent — no ad spend required. Need multiple articles or an ongoing content program? Let's talk →
HDJ Business Directory
Prefer year-round visibility over monthly ads? Get a permanent company profile in the HDJ Industry Partner Directory.
Business Page
A dedicated company profile in the HDJ Business Directory — built, written, and maintained by our team. We handle all content, design, and publishing. You simply review and approve.
- Dedicated Profile Page — Custom URL, 300–500 word company description, your branding
- Do-Follow Backlinks — SEO value passed directly from HDJ to your website
- Contact Integration — Phone, email, and website links prominently displayed
- Full-Service Setup — We write, design, and publish all content for you
- Permanent Directory Listing — Logo and category placement visible to all readers
From Purchase to Live in 4 Steps
Select & Checkout
Choose your format above and complete secure Stripe checkout — takes under two minutes.
Submit Your Details
After checkout, you'll receive a brief questionnaire for your link URL, logo, and design preferences.
Review & Approve
We create your banner or article and send it for your approval. Unlimited revisions included.
Go Live
Your banner goes live within 48 hours of approval. Articles published within 10–14 business days.
Why Industry Leaders Choose HDJ
Decision-Makers Only
Your ad reaches fleet managers, shop owners, and diesel technicians — not random internet traffic. 92% verified industry professionals.
Predictable Pricing
No CPM calculations or bidding wars. Simple flat-rate monthly pricing. You know exactly what you're paying from day one.
Trust Transfer
HDJ readers rely on our content for technical guidance and purchasing decisions. Your brand inherits that credibility through association.
Fast & Simple
No contracts, no consultations required. Select, checkout, and your banner ad can be live within 48 hours of approval.
HDJ vs. Other Advertising Channels
| Google Display Ads | High waste — consumers, students, and competitors clicking through |
| Facebook / Meta | Interest targeting ≠ buying authority; most exposure is passive browsing |
| Trade Shows | 3–4 days per year, high cost, very limited impression window |
| HDJ Banner Ads | Direct to verified decision-makers, 24/7, during active product research |
Frequently Asked Questions
How quickly can my banner go live?
Most banners go live within 24–48 hours of artwork approval. If we're designing your banner, allow 2–3 business days for design plus your review time.
Can I change my banner creative during the month?
Yes. You can request one banner swap per month at no charge. Additional changes may incur a small design fee if new artwork needs to be created.
What file formats do you accept for banner ads?
We accept PNG, JPG, GIF (static or animated), and HTML5 banners. HTML5 files are subject to compatibility review before going live.
Do you offer discounts for longer advertising commitments?
Yes. Contact us to discuss quarterly or annual packages with multi-month discounts. Schedule a free consultation to talk through options for your budget and timeline.
Can I track clicks and conversions from my banner ads?
We don't provide analytics reports, but you can add UTM parameters to your destination URL or implement your own tracking pixels to measure performance in your own analytics platform.
Is there a contract, or can I cancel anytime?
Monthly banner ads are paid in advance with no long-term contract. Simply don't renew when your month ends. We'll send a reminder before your expiration date.
How does the sponsored article process work after purchase?
After checkout, we send a questionnaire covering your product, target audience, and key goals. Our team writes and optimizes a 1,500–2,500 word article. You review and can request unlimited revisions. Once approved, it's published permanently. Typical turnaround: 10–14 business days from brief approval.
What's the difference between a Business Directory page and a Sponsored Article?
Business Page: A permanent company profile and directory listing ($1,295/year) — ideal for brand visibility, SEO backlinks, and being found by readers searching your category. Sponsored Article: A full editorial piece ($995 one-time) — ideal for product launches, thought leadership, and ranking for specific search queries. Many advertisers use both together for maximum impact.
Have a Custom Idea?
We understand that one size doesn't fit all. If you're looking for something specific — a multi-placement package, a lead generation program, a homepage takeover, or a campaign built around a unique goal — let's talk it through. There's no obligation, and we'll tell you honestly what we think will work for your audience and budget.