Heavy-Duty B2B Advertising
Reach Diesel Professionals Who Make Purchasing Decisions
Connect with fleet managers, shop owners, and diesel technicians actively researching solutions. Flexible options from $195/month—no long-term contracts required.
Advertising Options at a Glance
All options include professional design/writing. No long-term contracts.
Banner Ads
- 8 format options available
- Rotating or static placement
- Free professional design
- Live within 48 hours
Sponsored Article
- 1,500-2,500 word article
- Professional writing included
- SEO optimized
- Published permanently
Business Directory
- Dedicated company profile
- Do-follow backlinks
- Contact integration
- We handle everything
Need something custom? Schedule a free consultation to discuss multi-service packages, lead generation, or video production.
I Know What I Need
Buy banner ads or sponsored articles directly online. Secure checkout, transparent pricing, no back-and-forth required.
Self-Service Options →I Want Guidance
Discuss your goals with our team. We'll recommend the right mix of advertising, content, and lead generation for your budget.
Free 30-Min ConsultationBanner Advertising
Display ads across high-traffic pages. Month-to-month billing, cancel anytime. All formats include free professional design.
| Format | Placement | Best For |
|---|---|---|
| Popup Ad | Full-screen overlay on high-traffic pages | Maximum visibility, limited availability |
| Leaderboard (728×90) | Top of homepage and article pages | Brand awareness, wide reach |
| Billboard (970×250) | Homepage hero section | Premium positioning, high impact |
| Medium Rectangle (300×250) | Mid-article, sidebar | Engagement within content |
| Skyscraper (160×600) | Right sidebar | Sustained visibility on long pages |
| Footer Banner (728×90) | Site-wide footer | Persistent brand presence |
Rotating vs. Static Placement
Rotating: Share position with 2-4 other advertisers for cost-effective visibility.
Static: Exclusive positioning—only your brand appears. Higher impression share.
What's Included
Free professional banner design, unlimited revisions, A/B testing support, and the ability to update creative anytime during your campaign.
Content Marketing
Professional editorial content that positions your brand as an industry authority. Every piece remains published permanently, generating organic traffic long after publication.
Need Regular Content?
We offer ongoing content collaborations—quarterly articles, monthly spotlights, or custom schedules. Perfect for sustained thought leadership. Schedule a consultation to design your content program.
Business Directory
Establish permanent visibility with a dedicated company profile in HDJ's industry partner directory.
Business Page — $1,295/year
Get a dedicated company profile page. Everything is done for you—we write your profile, design your page, and handle all setup and publishing.
Everything Included:
- Dedicated Profile Page — Custom URL, 300-500 word description, your branding
- Directory Listing — Permanent placement with logo
- Do-Follow Backlinks — SEO value from links to your website
- Contact Integration — Phone, email, and website links
- Professional Setup — We handle everything
Ideal For:
Parts Suppliers: Aftermarket components, OEM parts programs
Service Providers: Mobile repair, fleet maintenance contractors
Equipment Dealers: Diagnostic tools, shop equipment
Software Vendors: Shop management, telematics, compliance
Training Providers: Diesel technician programs, ASE prep
Add-On Services
Enhance your campaigns with lead generation and video production. Available standalone or combined with advertising.
Lead Generation
Custom Lead Capture Forms: Collect fleet size, budget, timeline—whatever you need
24-Hour Delivery: Leads sent directly to your inbox or CRM
Lead Magnets: ROI calculators, diagnostic guides, toolkits (we design them)
GDPR Compliant: Proper consent mechanisms included
Requires 30-day minimum. Works best integrated with ongoing campaigns.
Video Production
2D Animated Videos: 60-120 seconds, professional quality
Full Commercial Rights: Use across all your channels forever
Complete Package: Script, voiceover, music, sound design
Multiple Revisions: Refine until it's exactly what you need
Purchase standalone or add to advertising campaigns.
Why Advertisers Choose HDJ
Heavy Duty Journal consistently delivers the highest quality leads. These aren't tire-kickers—they're actual shop owners with real budgets ready to buy. Our close rate on HDJ leads is substantially higher than average.
CASE STUDY: Diagnostic Tool Manufacturer
Precision Audience
Decision-Makers: Fleet Managers (28%), Diesel Techs (32%), Shop Owners (18%)
High Purchase Authority: 85% regularly buy equipment and services
Zero Waste: No impressions wasted on hobbyists or unqualified browsers
Long-Term Value
Permanent Content: Articles stay live forever, compounding SEO value
Real Leads: Verified industry professionals, not bot submissions
Fast Delivery: Leads sent within 24 hours of capture
See HDJ Advertising in Action
Watch our 80-second overview to learn how we connect brands with diesel professionals.
Frequently Asked Questions
Can I buy ads online without scheduling a consultation?
Yes! Our self-service page lets you purchase banner ads (from $195/mo) and sponsored articles ($995) directly via secure checkout. Your banner can be live within 48 hours, or your article published within 10-14 business days.
What's the minimum commitment?
Banner ads and lead generation require a 30-day minimum—no long-term contracts. After 30 days, campaigns renew monthly until you cancel. Sponsored articles and Business Pages are one-time/annual purchases.
Do you write the content or do I provide it?
We write everything—professionally, with industry expertise and SEO optimization. Unlimited revisions until you're satisfied. You can also submit your own content for review if preferred.
What's the difference between rotating and static banner placements?
Rotating: Your banner shares a position with 2-4 other advertisers (cost-effective). Static: Exclusive positioning—only your brand appears (maximum impression share). Both options available for all formats.
How quickly can I launch?
Banner ads: Live within 48 hours of purchase. Sponsored articles: 10-14 business days from brief approval. Custom campaigns: 7-10 business days after consultation.
Do you provide analytics or tracking?
HDJ does not provide built-in analytics. Advertisers should implement their own tracking (Google Analytics, UTM parameters, conversion pixels). We deliver leads to your inbox/CRM within 24 hours.
What's the difference between a Business Page and a Sponsored Article?
A Business Page is a permanent company profile/directory listing ($1,295/year). A Sponsored Article is a full editorial piece for product launches or thought leadership ($995 one-time). Many advertisers use both.
Can I combine multiple advertising types?
Absolutely—this is often the most effective strategy. Combine banners for visibility, sponsored articles for authority, and lead generation for captures. Start with one service and add others anytime.
Ready to Reach Heavy-Duty Decision Makers?
Start with self-service ads or schedule a consultation for custom solutions.
Quality Standards: All advertising is subject to editorial review. We reserve the right to decline advertising that doesn't meet our content standards.
