Reach Diesel Professionals Who Make Purchasing Decisions
Put your brand in front of fleet managers, diesel technicians, shop owners, owner-operators and other heavy-duty professionals actively researching products, services and operational solutions.
Need something built specifically around your business? Custom placements and campaign ideas are welcome.
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Choose the Advertising Path That Fits Your Goal
HDJ separates standardized placements from custom advertising so you can move quickly whether you already know what you want or need help building the right campaign.
Display & In-Article Advertising
Build visibility across HDJ pages with banner, sidebar, responsive and contextual in-article placements.
- Desktop, tablet and mobile formats
- Rotating or exclusive placements
- Professional creative support available
- Custom combinations and bundles
Fixed-Scope Content Placements
Know what you need? Purchase standardized content and visibility products directly through HDJ Express Checkout.
- Sponsored Native Article
- Advertorial Placement
- Buyer’s Guide Feature
- Press Release Publication
- HDJ Business Page
Custom Advertising & Partnerships
Have a campaign, placement or business goal that does not fit a standard option? We welcome tailored inquiries.
- Multi-placement campaigns
- Homepage or premium visibility concepts
- Ongoing content programs
- Business-specific partnership ideas
Display Advertising
Banner Advertising Across the HDJ Reader Experience
Choose from established display formats for homepage, article, sidebar and responsive placements. Availability and pricing depend on position, duration, rotation and campaign scope.
Popular Advertising Formats
These are among the most useful starting points for heavy-duty B2B campaigns. We can also build around other standard sizes or a custom placement when appropriate.
View all 21 available standard and responsive formats
Beyond Standard Banners
Contextual & Custom Advertising
Some campaigns work better when the placement is designed around the advertiser, the subject matter and the reader journey rather than a fixed-size product.
In-Article Advertising
Place your message within relevant editorial content where readers are already engaged with the topic.
- Contextual placement inside article content
- Flexible creative dimensions
- Video or rich creative may be supported
- Can be aligned to relevant subject areas
- Scoped around campaign objectives and availability
Custom Placement or Campaign
If your business needs something more specific, tell us what you are trying to accomplish. HDJ is open to relevant, professionally structured ideas.
- Multiple ad positions or bundled visibility
- Custom content programs
- Product launches and campaign support
- Premium or specialized placements
- Tailored concepts for relevant heavy-duty businesses
Fixed-Scope Placements
Content & Visibility Products Available Through Express Checkout
These standardized offerings have defined scopes and can be purchased directly online. Full pricing, inclusions, samples and checkout links are maintained on one dedicated page.
Sponsored Native Article
Authority-building editorial content with natural brand integration.
Brand-Led PromotionAdvertorial Placement
Directly showcase a product, service, company or business message.
High-Intent ResearchBuyer’s Guide Feature
Reach readers comparing products and solutions in your category.
Company NewsPress Release Publication
Publish launches, milestones and relevant business announcements.
Year-Round VisibilityHDJ Business Page
Maintain a dedicated company presence for ongoing discovery.
Editorial Placement Tool
Have Existing Content, a Link or a Specific Placement in Mind?
If your inquiry is about whether a business, resource, URL or existing piece of content fits Heavy Duty Journal’s editorial coverage, use the Editorial Placement Tool rather than the advertising inquiry path.
Why Heavy Duty Journal
Built Around a Focused Heavy-Duty B2B Audience
HDJ advertising is designed for companies that need to reach professionals working in fleet operations, diesel service, repair, equipment, technology and related heavy-duty markets.
Reach professionals researching maintenance, equipment, software, parts, services and operational solutions.
Support awareness, research, comparison and direct-response goals through different placement types.
Use a standardized placement or work with HDJ on a campaign built around your specific business.
Permanent content placements can continue supporting discovery beyond the initial publication window.
Common Questions
Advertising FAQ
Which HDJ offerings can I purchase immediately online?
Sponsored Native Article, Advertorial Placement, Buyer’s Guide Feature, Press Release Publication and the HDJ Business Page are standardized products available through Express Checkout.
How do I get pricing for banner or in-article advertising?
Banner and in-article pricing depends on placement, duration, rotation, availability and campaign scope. Use the contact page or schedule a free consultation.
Can HDJ create a custom placement for my business?
Yes. Relevant custom inquiries are welcome. HDJ can discuss multi-placement campaigns, specialized visibility, ongoing content programs and other business-specific ideas that do not fit the standardized Express Checkout products.
What is the difference between Sponsored Native Article, Advertorial and Buyer’s Guide Feature?
A Sponsored Native Article is topic-led educational content with natural brand integration. An Advertorial is more directly focused on promoting the company, product or service. A Buyer’s Guide Feature is intended for readers actively researching and comparing solutions in a relevant category. Full scopes and samples are available in Express Checkout.
Can I combine display advertising with content placements?
Yes. A brand can combine banner or in-article visibility with an Express Checkout content product. For a coordinated multi-placement program, contact HDJ or schedule a consultation so the placements can be structured around one campaign goal.
What if I am looking for editorial coverage rather than advertising?
Use the Editorial Placement Tool to check whether your business, link or content fits HDJ’s editorial coverage. Editorial fit and commercial advertising are handled as separate paths.
What types of businesses are a good fit for HDJ advertising?
Relevant advertisers may include parts and equipment suppliers, diagnostic-tool companies, software and telematics providers, repair and fleet-service businesses, training providers, fuel and lubricant companies, trailer and heavy-equipment businesses, and other companies serving the heavy-duty market.
Ready to Put Your Brand in Front of Heavy-Duty Decision Makers?
Choose Express Checkout when you already know the standardized placement you want, or contact HDJ when you need banner advertising, in-article visibility or a custom campaign tailored to your business.