New website and brand identity mark Damaged Equipment's evolution from a direct-to-consumer resale service into an on-demand remarketing service
August 25, 2026 — Miami, FL
CAS Automotive, a technology-driven automotive and equipment services group operating across asset acquisition, remarketing, and global distribution, today announced the public launch of Damaged Equipment. The on-demand remarketing service was created to help businesses, insurers, dealers, and fleet operators sell damaged, surplus, aging, and end-of-life commercial equipment.

The announcement marks Damaged Equipment's first official introduction to the market after operating as a proof of concept since the end of 2025. The company also launched a refreshed brand identity for Damaged Equipment and a new website: www.damagedequipment.com.
"Damaged Equipment started with the idea that the model we built for damaged and salvage vehicles could work for other high-value assets and it has. Today's launch isn't just a new website; it's CAS Automotive stepping into a new category, with the brand, service, and infrastructure to support it at scale."
— Frank Camoun, CEO of CAS Automotive
"We spent the second half of 2025 proving this model works for sellers who simply want a straightforward way to move equipment they no longer need. Now we're ready to bring Damaged Equipment to other industries and operate efficiently at scale across the U.S."
— Brian Driehorst, VP Business Development, CAS Automotive
Damaged Equipment launched in late 2025 as a proof of concept: a direct-to-consumer service targeting fleet operators, sole proprietors and small businesses, providing owners a simple way to sell equipment and machinery they no longer need. CAS Automotive didn't formally announce the concept while it validated demand and refined the model.
Following a successful pilot period that allowed CAS Automotive to fine-tune its evaluation process and strengthen the experience it delivers to buyers and sellers, CAS Automotive is now formally introducing Damaged Equipment to the broader market.
Expanding Beyond the Original Scope
Driehorst said the launch also marks Damaged Equipment's expansion beyond its original scope. The service now offers dedicated support for new industries, with plans to expand further in the coming months:
- Insurance providers and third-party administrators (TPAs)
- Equipment dealers and rental companies
The expansion reflects a broader strategic move for CAS Automotive. "Having built its reputation solving damaged and total-loss disposition for vehicles, the company is now applying that same model to commercial equipment," said Driehorst. "Insurers, dealers, fleet operators, and individual owners all face a similar challenge when equipment and machinery are damaged, aging, or no longer needed and Damaged Equipment was built to address this across each of these groups."
Damaged Equipment was designed to help organizations maximize recovery, accelerate asset disposition, and simplify the sale of damaged and surplus equipment through CAS Automotive's established global buyer network.
A Refreshed Brand and a New Website
Alongside this expansion, CAS Automotive is introducing a refreshed brand identity for Damaged Equipment, designed to position it uniquely in the market.
The new Damaged Equipment website was created to simplify the quoting process for sellers, speed up offers, provide a resource center for asset disposition, and enhance the user experience with a mobile-friendly design.

"This provides sellers across all equipment categories a fast, guaranteed offer on their assets and an easier way to move their equipment."
— Brian Driehorst, VP Business Development, CAS Automotive

With this launch, the company said insurers, claims organizations, TPAs, equipment dealers, fleet operators, and individual owners gain a dedicated, structured way to sell equipment and machinery that is damaged, surplus, aging, or no longer needed. "It is backed by CAS Automotive's experience building trust and efficiency into damaged-asset transactions," Driehorst explained.
To request a quote or talk to an evaluator, sellers can visit www.damagedequipment.com.
Media Contact
Wesley Brinkhurst
Chief Marketing Officer, CAS Automotive
Email: Wesley.b@casautomotive.com
About CAS Automotive

CAS Automotive is a technology-driven automotive services group operating across vehicle acquisition, remarketing, and global distribution. Through a collection of brands, CAS Automotive connects consumers, dealers, fleet operators, NGOs, and industry partners with smarter ways to buy, sell, and manage vehicles and equipment across 80+ countries. Founded in 1985 and headquartered in Miami, Florida, CAS Automotive solves inventory challenges for buyers and sellers across a multitude of industries worldwide, delivering speed, scale, and trust at every step.
About Damaged Equipment
Damaged Equipment, a CAS Automotive company, is an on-demand remarketing service specializing in the acquisition and remarketing of damaged, surplus, and total-loss commercial equipment. The company helps businesses, insurers, dealers, and fleet operators maximize recovery and simplify the sale of equipment they no longer need by connecting them with CAS Automotive's established network of buyers, recyclers, and rebuilders. Learn more at www.damagedequipment.com.
This press release was submitted to Heavy Duty Journal for publication. The information contained herein is provided by the issuing organization and has not been independently verified by HDJ editorial staff.
Share This With Your Claims or Fleet Disposition Team
If damaged, surplus, or aging equipment is sitting on your books, pass this along to the team that handles asset disposition — Damaged Equipment now offers a dedicated path for insurers, dealers, and fleets to move it.



