Get Featured in Our Buyer's Guide

A Targeted, Buyer-Ready Audience

Our readers are diesel technicians, fleet managers, shop owners, and owner-operators — not general consumers. They come to HDJ specifically to research tools, software, and equipment for their operations.

A Dedicated Profile, Not a Crowded Ad

Your listing gets its own page — your story, your results, your call to action. No competing for attention next to five other vendors on the same page.

Evergreen Placement

Listings live permanently in HDJ's Buyer's Guide directory — ongoing visibility, not a one-day placement that disappears from view.

Direct Lead Capture

Premium listings include an embedded contact form on the page itself — submissions are forwarded straight to your own inbox, no middleman.

Standard Listing

Get Found

• Dedicated profile page
• Logo, description & feature list
• Category placement in Buyer's Guide directory
• Visit Website + Contact Us CTAs

Premium Listing

Get Leads

Everything in Standard, built out into a full-length guide written in the same structured format HDJ uses for its own editorial buyer's guides — strengths, considerations, and a plain-language verdict — with your video, images, and a lead-capture form placed where they fit the story, not bolted onto a feature list.

• Everything in Standard, plus:
• Full guide-style structure — strengths, considerations, and an HDJ-style verdict, not just a bullet list of features
• A reader self-assessment section that helps qualify leads before they ever reach out
• Your existing YouTube video embedded where it supports the narrative (if you have one published)
• Multiple enhanced images placed to support the story, plus a full gallery
• Embedded lead-capture form — submissions forwarded directly to your email
• Expanded feature breakdown, specifications & downloadable resources (spec sheets, brochures, etc.)

How much does a listing cost?

Pricing depends on the tier and category. Fill out the form above and we'll follow up with details for your specific situation.

What do you need from us to build the listing?

Your website URL is the only requirement — we'll research your company from there. A logo, hero image or video, and any case studies or testimonials you'd like featured all help, but aren't required to get started.

How long does it take to go live?

Most listings are ready for your review within a few business days of us receiving your information. Nothing publishes without your sign-off first.

What makes the Premium format different from a typical vendor listing page?

Most directory pages are a logo, a feature list, and a contact form. Premium listings are built as a full guide, in the same structure HDJ uses for its own editorial buyer's guides — your strengths, honest considerations, implementation guidance, and a clear verdict, with your video, images, and lead-capture form placed inside that structure rather than stacked on top of it.

Is this editorial content or advertising?

Listings are clearly disclosed as sponsored placements, separate from HDJ's independent editorial coverage. That transparency is part of what keeps our audience's trust — and makes your listing credible to the people reading it.